Live Nation
As Director of Marketing at Live Nation I had responsibility of overseeing all marketing initiatives for the club and theater segments across key Northern Californian regions, namely San Francisco, Oakland, Santa Cruz, Berkeley, San Jose, and Stockton. In this role I managed an annual budget exceeding $1.5 million.
Art Direction / Production: The Fillmore Poster Series
Being part of the world famous Fillmore poster series was one of my greatest thrills. I was lucky to work closely with the existing Art Director to ensure that each and every poster was as perfect as our venue.
The Fillmore
Annually, I devised and executed comprehensive marketing plans, encompassing media purchasing, promotional campaigns, public relations, and strategic planning, catering to approximately 250 concerts.
I conceptualized and executed promotional advertising campaigns in collaboration with esteemed tour sponsors, including AMEX, Coca-Cola, Absolute Vodka, Toyota, Scion, and Microsoft.
I adhered to and fulfilled all contractual stipulations with both our regional and national media associates and tour sponsors, and consistently provided comprehensive year-end summaries.