BTY Creative
As Lead Strategist at BTY Creative my role was to guide and direct the brand narrative and messaging strategy for new and existing clients, however I wore many hats at the agency depending on the situation.
By managing new client attraction and capture efforts, mainly through creating strategy decks, frontend development, commercial copywriting, and digital design, I helped to grow and accelerate the sales funnel quickly.
Content Development
Atlanta Hawks (2017 NBA Playoffs)
BTY client: Atlanta Center for Precision Contact Lenses
brochure design
I was asked to lead the rebranding of the agency, (Brandtricity to BTY Creative).
Frontend Development / Digital Design
Frontend Development / Digital Design
Frontend Development / Digital Design
I worked closely with the creative team to ensure that we had brand message congruency across all client platforms and assets.
example: brand strategy for O’Krent’s Floors
