The San Antonio Parks Foundation
As Director of Marketing & Outreach for San Antonio Parks Foundation I was able to establish a revenue stream for event sponsorships, which often included never-been-done-before experiential brand activations within city parks.
“Deep Eddy’s Cocktail Lounge” La Villita / NYE 2018
4th of July ”Picnic in a Box” Woodlawn park / 2018
photos: Oscar Moreno
Building a new audience
After booking, marketing, and producing the first two years of the Chaparral Music Festival, it has now become an Official San Antonio Fiesta event, and a staple Texas Country concert at Hemisfair Park. The event has grown year-to-year, exposing the Foundation’s to the city’s younger community.
As a Director of Marketing, I was responsible all in-house design and creative needs. Including web pages, short videos, poster designs, merchandise designs, fiesta medal designs, and more.
As Marketing Director at San Antonio Parks Foundation I partnered with LYFT to raise money around Fiesta-rides to fund restorations to East Side parks.
(above/below) Renderings of Dignowity Park renovation concepts.
Design: Fest of Tails
