As the National Event Marketing Manager, I oversaw all experiential consumer marketing. Needing to grow exposure for the brand in an authentic way, I focused on concepting unique activations for music, film, art and food festivals, as well as trade shows, across the country.

 Tito’s Handmade Vodka

Designing activations that stand out

Conceptualizing and executing 3-5 day activations that centered around artists relations and hospitality, public tastings, and promotional giveaways with festival partners.

Connecting the experience with a takeaway

By designing a line of apparel that would be given away backstage to VIP’s and influencers, we created walking branded ambassadors at the festivals, which lead to many published photos of artists/influencers wearing Tito’s branded apparel.

Orchestrating third-party giveaways at the events I targeted was part of my overall strategy.

Building momentum with premium items

I nearly doubled the amount of festivals sponsorships agreements the company signed in the previous year, which lead to a record-breaking year in sales and Tito's becoming the official Vodka for United Airlines.