Tito’s Handmade Vodka

Building a brand with experiences

As the National Event Marketing Manager, I oversaw all experiential consumer marketing. Needing to grow exposure for the brand in an authentic way, I focused on concepting unique activations for music, film, art and food festivals, as well as trade shows, across the country.

Designing activations that stand out

Conceptualizing and executing 3-5 day activations that centered around artists relations and hospitality, public tastings, and promotional giveaways with festival partners.

Connecting the experience with a takeaway

By designing a line of apparel that would be given away backstage to VIP’s and influencers, we created walking branded ambassadors at the festivals, which lead to many published photos of artists/influencers wearing Tito’s branded apparel.

Building momentum with premium items

Orchestrating third-party giveaways at the events I targeted was part of my overall strategy.

I nearly doubled the amount of festivals sponsorships agreements the company signed in the previous year, which lead to a record-breaking year in sales and Tito's becoming the official Vodka for United Airlines.