Circuit of The Americas / X Games
As Director of Brand Management at Circuit of The Americas, I co-directed the creative development team with the Sr. Director of Marketing of ESPN, overseeing all local and national marketing efforts for X Games 2014-15.
Personal contacts within the Austin community lead to the development of the creative above. Working with a top creative agency in NYC, we conceptualized a vision of the X Games athletes taking over the city streets as though they grew up in the neighborhood. Intertwining local artists, skaters, bikers, shop owners, and friends of the scene, as our behind-the scenes extras gave us local street-cred.