Circuit of The Americas / X Games
As Director of Brand Management at Circuit of The Americas, I co-directed the creative development team with the Sr. Director of Marketing of ESPN, overseeing all local and national marketing efforts for X Games 2014-15.
Personal contacts within the Austin community lead to the development of the creative above. Working with a top creative agency in NYC, we conceptualized a vision of the X Games athletes taking over the city streets as though they grew up in the neighborhood. Intertwining local artists, skaters, bikers, shop owners, and friends of the scene, as our behind-the scenes extras gave us local street-cred.
I co-lead a team that was responsible for dozens of lead up activations throughout the central Texas region. This included experiential designs, such as building a replica of the X Games podium that could be placed at events to help build awareness and engage with the locals.
podium placing experiences
Circuit of the Americas / Formula 1 Fan-Fest
As Director of Brand Management at Circuit of The Americas, I lead all efforts in rebranding 'Fan Fest 2014' to feel more inclusive to the general public and not just for motorsports fans in town for the Formula1 race.
Fan Fest 2014 exceeded all attendance projections and was voted as the Best 'Free' Music Festival of the Year 2014 by The Austin Chronicle.
VIP Options
The VIP program I developed captured additional revenue from the more affluent F1 visitors in town.
The program included exclusive food and beverage, side stage access for the headlining artists, and a video arcade tent backstage.
