Circuit of the Americas
Formula 1 Fan-Fest
As Director of Brand Management at Circuit of The Americas, I lead all efforts in rebranding 'Fan Fest 2014' to feel more inclusive to the general public and not just for motorsports fans in town for the Formula1 race.
VIP options
The VIP program I developed captured additional revenue from the more affluent F1 visitors in town.
The program included exclusive food and beverage, side stage access for the headlining artists, and a video arcade tent backstage.
Over
delivering
Fan Fest 2014 exceeded all attendance projections and was widely praised as the best 'free' music festival of the year in Austin.
Onsite Press Relations at Formula 1 Fan Fest 2014